According to NET Investigations, Kukere crooner, Iyanya’s alleged N150million Naira deal with tech company, Lenovo might be totally fabricated.
On February 6, 2014 Iyanya Mbuk announced to the world that he had bagged an endorsement deal, with yet another tech company, Lenovo.
The ‘Le kwa ukwu’ singer posted a photo of himself carrying a Lenovo product, ‘Yoga Tablet’ on social network Instagram with the caption ‘New Product !!! New Ambassador !!! Brand Ambassador !!!! Lenovo !!!! Iyanya !!!! Task Direct 2014 Started #triplemg’.
Iyanya’s manager when reached on the phone confirmed the deal, claiming they made about N150M – N170M from the deal. ‘It’s true, it cost about N150 to N170 million and the duration is for 24 months’, Ubi Franklin told a NET correspondent over the phone.
While the Pop singer received congratulatory messages from fans across the world and several blogs reported the story, NET made investigations over the signing and discovered that there might never have been one, as Lenovo says they don’t know anything about the deal.
The news of the signing was quite surprising and puzzling: why would a PC/tablet/Smartphone producing company sign Iyanya who is currently a double ambassador for PC producing company Zinox Computers and smartphone company SOLO Phone? Wouldn’t there be conflicts of interest?
NET also reached out to Iyanya and Made Men Music Group label publicist over the signing, who unconvincingly explained to our reporter that Zinox Computers acts as a parent company to Lenovo in Nigeria.
Just as you guessed, that doesn’t make sense.
It is worthy of note that there was no official statement from Lenovo or photos from the alleged signing unlike with Zinox and SOLO Phones.
A Lenovo rep in Nigeria named Mr Olumide. Lenovo SA also say they are not aware of the deal. According to him ‘I can’t really say on that. I don’t know anything; I don’t know who he is. Honestly I don’t know anything, maybe you should call him and ask him yourself’, Olumide told our correspondent over the telephone.
Further questions sent to Iyanya’s publicist over the signing via e-mail were not answered.
According to a source in his record label, MMMG camp ‘There’s no signing, Iyanya is just trying to bounce some hype around and get some mentions online, which he did‘.
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