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Kanye West Signs $10 Million Endorsement Deal With Adidas

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Following the split between Kanye and Nike, the American rapper has closed a $10 million dollar deal with Footwear giant-Adidas.

Confirming the deal, Adidas stated;

      “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter.”

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