G Unit rapper, Curtis Jackson, aka 50 Cent on Wednesday, January 8, 2012, travelled to parts of East Africa to see first-hand the devastating effects of hunger in Somalia and Kenya.
The rapper arrived Dolo, Somalia, where tens of thousands of women and children have fled to, in a bid to escape famine that has killed tens of thousands of people across the country.
The World Food Programme, which the ‘Get Rich or Die Tryin’ rapper partnered with stated that ‘50 Cent is committed to providing one billion meals’ for the hungry, and is donating to WFP 10 cents (N16) from every sale of a new energy drink called Street King that he is promoting.
The UN recently declared an end to Somalia’s six-month famine, though it said tens of thousands of people are in dire need food aid to survive.
In July 2011, 50 Cent revealed his initiative to provide food for millions of people in Africa by 2016. 50 Cent teamed up with Pure Growth Partners to launch a charitable energy drink called Street King that will help aid in combating world hunger.
For every purchase of Street King, a portion of the sales will go to providing a daily meal to an underprivileged child around the world. The partnership coincides with the rapper’s mission statement of feeding a billion people in Africa over the next five years.
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